Rebelle Romantique: An Edgy Bridalwear Exposé

For any independent bridal label the lure of playing it safe can be all too strong. But not for Alison Malcolm, designer behind new national label Alyce Jayne Bridal, who has rebelled against the status quo of bridal style to create an inherently individual brand, made for the brides with brawn.

PHOTOSHOOTS

Rebelle Romantique: An Edgy Bridalwear Exposé

DATE 25 October 2022

VENUE STUDIO-BASED

PHOTOGRAPHY DANIELLE CHRISTINE

A new age of Victorian-inspired glamour fusing modern couture craftsmanship with rock’n’roll chic, her new collection ‘Rebelle Romantique’ announces itself onto the bridal market with poise and polka dots.

You might not know her, but rest assured, you shall.

OH, ODETTE!

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The ultimate cool girl separates, this corset, skirt and sleeve trio named Odette really spearheads the collection. Traditionally romantic with boning and classic corsetry, wonderfully rebellious with multi-layer tulle.

NOIR ATTRACTION

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Odile has us venturing to the dark side, and not looking back. Hand sewn black beaded lace appliqué on the cuffs and collar of this cropped cami add femininity – a gritty-gorgeous fusion that’s synonymous with any Alyce Jayne garment.

FROM PARIS, WITH LOVE

Fusing her love of Fresh couture houses with historical fashion, each piece in this collection is designed, hand cut and sewn in Glasgow by Alison and her small team. The goal? To offer brides a little je ne sais quoi - something different, bold and astoundingly fashion-forward.

All stockist enquiries please email:

hello@alycejayne.co.uk

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